ORLANDO, Fla. — Cracker Barrel terminated its partnership with the design firm Prophet following a controversial logo change that displeased customers.
The restaurant chain brought in a San Francisco-based design firm seven months ago to revamp its brand, which involved replacing the famous man in overalls and the barrel in its logo.
Cracker Barrel decided to end their partnership with Prophet following substantial customer backlash after the logo change, prompting a rapid reversal of their decision.
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